Turn Your Expertise Into a Simple, Profitable Sales System

We help coaches, consultants, and service businesses remove complexity and build a clear system for selling their expertise — some of which have gone on to generate over

$5M in total revenue once scaled.

Built for trust-based businesses that want predictable conversations without constant effort.

Trusted by coaches, consultants, and service businesses worldwide

  • Recognised as the #1 Expert on the Clickfunnels Funnel Builder Marketplace

  • Funnels built by our team have supported $5M+ in combined revenue

  • Systems installed across coaching, consulting, and service-based industries

(No hype. Just proof.)

Most expertise-led businesses don’t have a sales problem.

They have a clarity problem.

Attention comes in from content, conversations, referrals, or platforms —

but the path forward isn’t obvious.

So selling starts to feel:

  • inconsistent

  • effort-heavy

  • harder than it should be

Not because the offer is weak —

but because the system around it isn’t clear.

The Shift

Selling your expertise shouldn’t require:

  • constant pushing

  • complicated funnels

  • or explaining yourself over and over

The best sales systems don’t persuade harder.

They guide better.

When the path is clear:

  • conversations feel easier

  • decisions happen faster

  • confidence replaces second-guessing

That’s what we build.

The Simple System

At its core, everything we do comes down to one thing:

A simple, intentional path from interest to conversation.

Not more tools.

Not more tactics.

Just a system that:

  • presents your expertise clearly

  • supports decisions naturally

  • and runs without constant interference

Simple by design.

The Funnel Map 

Everything we build fits on a single page.

The Funnel Map shows:

  • what actually matters

  • what can be removed

  • and where focus creates momentum

It’s how we create clarity before building anything.

(Start here. No pressure.)

How We Help

(Two Clear Paths)

Two ways to build the same sales system

Option 1 —

Done-For-You

We build the system for you

Best for:

Established coaches, consultants, and service businesses who want speed and certainty.

What this includes:

  • Clear messaging and positioning

  • Funnel structure and decision path

  • System design and installation

This begins with a Strategy & Funnel Mapping Call, where we:

  • diagnose what’s unclear or over-complicated

  • simplify the path forward

  • map the system before anything is built

You leave with clarity — and if we’re a fit, we build it properly for you.

Ideal if you want it built once, correctly, without touching the tech.

Option 2 —

Done-With-You

Build it with guidance inside The Club

Best for:

Those who want structure, support, and confidence while building the system themselves.

The Club is our done-with-you environment where members:

  • install the same sales system step-by-step

  • understand why each part works

  • get feedback as they implement

This is not a course.

It’s supported system installation.

 Explore The Club (Hosted on Skool)

Ideal if you want clarity without guesswork.

Both paths lead to the same result:

A clear, trusted system that turns expertise into conversations.

Testimonials

“James didn’t just build us a funnel — he gave us clarity. For the first time, our sales process felt simple and repeatable.”

Zara Bush
Zara Bush
Sales Coach

“What stood out was how calm the whole process was. No tech chaos. No over-engineering. Just a system that worked.”

Ashwin Santiago
Ashwin Santiago
CEO & Founder

“Once the system was in place, selling stopped feeling heavy. We finally trusted what was happening behind the scenes.”

Kaden Scott
Kaden Scott
Sales Manager

Who This Is For

This is for:

  • Coaches

  • Consultants

  • Experts

  • Service-based businesses

Who sell via trust-based conversations and want:

  • clarity over complexity

  • systems over hustle

  • confidence over constant effort

This is not for:

  • beginners

  • low-ticket sellers

  • or anyone chasing hacks

If selling your expertise feels harder than it should,

the issue usually isn’t effort — it’s structure.

Start with clarity.

View the Funnel Map

Book a Strategy & Funnel Mapping Call

Simple systems create calm growth.

That’s what we build.

© 2025. All rights reserved by James Hughes Online Ltd.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. DISCLAIMER: The sales figures stated above are my personal sales figures. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION.