Turn Your Expertise Into a Simple, Profitable Sales System
We help coaches, consultants, and service businesses remove complexity and build a clear system for selling
their expertise — some of which have gone on to generate over $5M in total revenue once scaled.
Built for trust-based businesses that want predictable conversations without constant effort.
Trusted by coaches, consultants, and service businesses worldwide
Recognised as the #1 Expert on the Clickfunnels Funnel Builder Marketplace
Funnels built by our team have supported $5M+ in combined revenue
Systems installed across coaching, consulting, and service-based industries
(No hype. Just proof.)
Most expertise-led businesses don’t have a sales problem.
They have a clarity problem.
Attention comes in from content, conversations, referrals, or platforms —
but the path forward isn’t obvious.
So selling starts to feel:
inconsistent
effort-heavy
harder than it should be
Not because the offer is weak —
but because the system around it isn’t clear.
The Shift
Selling your expertise shouldn’t require:
constant pushing
complicated funnels
or explaining yourself over and over
The best sales systems don’t persuade harder.
They guide better.
When the path is clear:
conversations feel easier
decisions happen faster
confidence replaces second-guessing
That’s what we build.
The Simple System
At its core, everything we do comes down to one thing:
A simple, intentional path from interest to conversation.
Not more tools.
Not more tactics.
Just a system that:
presents your expertise clearly
supports decisions naturally
and runs without constant interference
Simple by design.
The Funnel Map
Everything we build fits on a single page.
The Funnel Map shows:
what actually matters
what can be removed
and where focus creates momentum
It’s how we create clarity before building anything.
(Start here. No pressure.)
How We Help
(Two Clear Paths)
Two ways to build the same sales system
Option 1: Done-For-You
We build the system for you
Best for:
Established coaches, consultants, and service businesses who want speed and certainty.
What this includes:
Clear messaging and positioning
Funnel structure and decision path
System design and installation
This begins with a Strategy & Funnel Mapping Call, where we:
diagnose what’s unclear or over-complicated
simplify the path forward
map the system before anything is built
You leave with clarity — and if we’re a fit, we build it properly for you.
Ideal if you want it built once, correctly, without touching the tech.
Option 2: Done-With-You
Build it with guidance inside The Club
Best for:
Those who want structure, support, and confidence while building the system themselves.
The Club is our done-with-you environment where members:
install the same sales system step-by-step
understand why each part works
get feedback as they implement
This is not a course.
It’s supported system installation.
Explore The Club (Hosted on Skool)
Ideal if you want clarity without guesswork.
Both paths lead to the same result:
A clear, trusted system that turns expertise into conversations.
Testimonials
James CRUSHES it! He's a pleasure to work with, and I give him my highest recommendation. > Efficient > Competent > Massively over delivered If you need a funnel, or even just a better understanding of funnel strategy that you and/or your team can deploy on your own - seek James. His blueprint is worth 10X what he charges for it!
"James understands funnel strategy and that is where it all begins"
“Once the system was in place, selling stopped feeling heavy. We finally trusted what was happening behind the scenes.”
Who This Is For
This is for:
Coaches
Consultants
Experts
Service-based businesses
Who sell via trust-based conversations and want:
clarity over complexity
systems over hustle
confidence over constant effort
This is not for:
beginners
low-ticket sellers
or anyone chasing hacks
If selling your expertise feels harder than it should, the issue usually isn’t effort — it’s structure.
Start with clarity.
Simple systems create calm growth.
That’s what we build.
